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January | Febraury Newsletter

March 11, 2010

Message from the President

Happy New Year to all of our PRSA California Capital Chapter members!  I am honored to have been elected as the 2010 President of our Chapter, and I look forward to serving all of you in this capacity in the next year.    
As professionals in the public relations and communications fields, we know all too well about the downturn in our economy, and its effects on business.  Over the past year, we have strived to provide a variety of programming and networking opportunities to our membership, to keep members up-to-date on the latest information, research and trends in our industry.  We’ve lowered the registration fees for our monthly events, in an effort to make attendance feasible for more of our members.  And, we’ve provided information on local public relations and communications job openings.  We truly hope that you have all found our events and resources to be helpful and useful.           

This year, our goal is to continue providing valuable programming and networking events for our chapter members.  Important topics that are planned for upcoming programming events include media trends, event planning and crisis communication, among others.  Our chapter web site will also remain a great resource for our members, including postings for the latest job openings in our region.       

Should you have any questions or suggestions for the Chapter as we move throughout the year, please feel free to contact me, at or (916) 327-7500 x528.

Best Regards,

Lindsay Pangburn
Corporate Relations Manager
California State Association of Counties

PRSay: Starting Out By Looking Back

Monday was my first working day as PRSA’s 2010 Chair and CEO. I was pleased to receive support and congratulations from so many of my friends, former leaders, PRSA members and professional colleagues as I stepped into the job.
There was one person, however, with whom I could not speak — someone who not only was instrumental in shaping my career, but also in encouraging me to aspire to this office: Betsy Plank, APR, Fellow PRSA.

Betsy is known as “the first lady of public relations.” I’ve been thinking about her a great deal lately, wishing her a speedy return to full health and reflecting upon her remarkable record of achievement.

If I were to write about all of Betsy’s accomplishments in helping to shape the public relations profession, then I’d be writing a book rather than a blog post. She has been the “champion” of so many passions to improve our profession — students, education, scholarships, ethics and leadership — to name a few.

Read more from the new 2010 Chair and CEO of PRSA, Gary McCormick here.

New Year, New Goals – Join PRSA

PRSA-CCC membership gives you access to exciting programs, an opportunity to network with peers and participate in career development programs that provide members with an edge in a competitive field.  As a local member, you will be involved and knowledgeable of what is going on right here, right now, in the Sacramento region, and in the profession. 

As an individual membership society, the benefits of membership in PRSA are designed for, and delivered to you as an individual.


Public Relation Trends for 2010

By Christine Perkett in

PR is one of the industries that’s taken an alleged “hit” in the last year due to the advent of social media. But I, like many, believe social media is just a new tool that’s making PR more effective – and weeding out the truly great PR executives from the not-so-great.

One of the most exciting things to happen to PR is social media. It’s opened up the opportunity for the industry’s master story tellers and people connectors to do their job more directly – reaching influencers in ways never before possible, and extending our reach well beyond media, which, until now, was the main measurement of PR in the eyes of many companies. But all that’s changing.

Here’s what I see happening in 2010 in PR:

Social media returns the P in PR to “people” – going well beyond “promotion”

There are still PR agencies and executives out there who discount social media and social networks as an important part of their job. “It’s just a tool, it’s a waste of time” they say.
They are missing the point.

Social media helps PR executives to build more new relationships, across a wider landscape and in a sustainable fashion never before possible. Everyone is busy and social media enables professionals to maintain ongoing, quality relationships with influencers, media, customers and partners regardless of where they are or how much time they have for the golf course.

It’s an exciting time to see PR going back to people and relationships. Successful PR executives know how to build and maintain quality relationships – today, social media is a core part of making that happen.

Read the full story on PR Trends in 2010.

Christine Perkett founded PerkettPR on the heels of a diversified career in corporate and agency public relations. She has been recognized as a PR leader as one of the “Top 25 Authorities Moving PR Forward” in a recent industry ranking and “Best Communications/IR/PR Executive” of the year from the American Business Awards. Connect with Christine on Twitter @missusP or on her blog, PerkettPrsuasion.

My Picks – Best Blogs for Socially Minded

By Jon Myers

Last year the California Capital Chapter held a luncheon program dedicated to social media and the impact it has had on the public relations and marketing industry. It was encouraging to see such a great turnout and interest in learning more about new resources that will help us to utilize the social media landscape more effectively.

Having fished through endless blogs and web sites on this ever emerging media I would like to share my favorite blogs that are not only informative, but they offer great tutorials on new and existing social media tools, talk about the latest technological advances, offer free downloads…and can be pretty entertaining at times. Chris is someone I follow on a regular basis and have always enjoyed his sense of humor as well as his great insight. He is also an author and I recommend him as a great read. Great blog, great information and written in an engaging conversational style. As far as news and information goes, this blog has loads of content and so many updates it only makes sense to subscribe to the RSS feed or be left behind. No nonsense advice, lots of fresh perspectives and multiple bloggers make this one a slam dunk in my opinion. Another site in the same vein as Mashable, with comprehensive content written by many different authors. Again, I recommend subscribing to the RSS feed. Guy is awesome and talks about anything and everything from upcoming tech conferences to how to build iphone applications. Always an enjoyable read and his positivity is catchy. Another extremely interesting blog and a very catchy web design. Matt Mullenweb (aka PhotoMatt) dishes the dirt on many topics and is heavy on video, pictures and great content. Worth a look to see if it is a good fit for you. I like this one as it really dives into more technical subjects and discusses them in an easy to understand way. Worth a look for sure. The wonderful blog of Seth Godin author of more books on marketing and sales than you can shake a stick at (most recently the bestseller “Tribes”). I enjoy Seth’s take on the social media and his posts are always well written, witty and full of takeaways. Are you more interested in the latest applications, toys and software to make the online experience more enjoyable? Then this is the blog for you. A clean and clear design and “regular folk” language make this a must-read for anyone who wants to stay up to date with the latest technology.


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