January | February 2011
Message from the President
Happy New Year PRSA members! As we close 2010 and welcome 2011 I would like to first thank our 2010 President, Lindsay Pangburn for a great year of leadership. Lindsay has done an incredible job during some fiscally challenging times in which our chapter has grown and flourished. In fact, the entire 2010 Board deserves special recognition for great efforts and direction.
I would also like to take a moment to say thank you to our chapter members for an opportunity to lead the California Capital Chapter as President through the next year. I look forward to continuing the progress we have been making and working with an amazing board of professionals. There is much to look forward to in 2011.
This year, it is my hope that we will reach even more of the Sacramento region PR professionals and engage them in all that PRSA has to offer, including outstanding training resources, access to the latest technolgies and medias from some of public relations finest, and great networking opportunities with like-minded colleagues.
PRSA networking is a great way to learn from eachother, stay in touch with friends and keep up on new ideas and technologies. I look forward to much more networking in 2011 and continuing to build a stronger and more dynamic PRSA chapter. As always, I welcome your feedback, opinions and suggestions.
Thank you once again and Happy New Year!
Jon M. Myers
President, PRSA California Capital Chapter
Message From The Immediate Past President
It’s hard to believe that 2010 is already coming to a close! It has been an honor to serve as your 2010 PRSA-CCC President, and I look forward to continuing my involvement in the chapter next year. As we wrap up 2010, I wanted to highlight some of our chapter accomplishments this year.
Early in 2010, the chapter was struggling a bit financially, and the Board of Directors made the difficult decision to no longer retain a Chapter Administrator. With that position vacant, the members of our Board assumed all of the administrative duties for the chapter and also took the opportunity to revamp some of our processes, such as the registration system used for our events. So, with a lot of effort and dedication from our Board, I’m proud to say that our chapter will wrap up this year with money in the bank! The chapter now has funds available for use toward a variety of programs and activities next year, such as bringing in a special guest speaker for a monthly luncheon program.
We have continued to provide a variety of valuable programming and networking opportunities to our membership in order to keep members up-to-date on the latest information, research and trends in our industry. Important topics covered during the year included social media, special event planning, speech writing, crisis communications and political/campaign communication strategies. Earlier this year, we were also able to lower the registration fees for our monthly events, in an effort to make attendance feasible for more of our members. Additionally, the chapter hosted its second successful “Quality Time with PR Minds” event in October. During this annual half-day event, local PR professionals volunteered to provide on-the-spot PR and marketing consultation and brainstorming to nonprofit organizations from the Sacramento region, helping them communicate with their shareholders and potential donors, and further their contributions to the Sacramento community.
Through our revamped chapter website, http://www.prsasacramento.org, we have been able to continue providing access to a plethora of local and national PR resources, as well as chapter event information and postings for local public relations, marketing and communications job openings.
I hope you are all able to take some time to relax and enjoy this holiday season, and I wish you all a healthy and prosperous 2011!
Best Regards,
Lindsay Pangburn
Looking Ahead to 2011 Luncheon Programs
We have an exciting year planned out for our 2011 luncheons! From social media to crisis communications, our 2011 monthly luncheons will cover the hottest topics in the industry and feature some of the most well known experts from the area. Some of the topics include New Rules of Media Relations, Branding, Special Event Planning and Reaching Diverse Audiences, just to name a few. We will kick off the year with our expert panel revealing their predictions for the PR industry for 2011. Whether you are a seasoned professional looking to brush up on the latest in the industry or you are just entering the PR industry, PRSA-CCC’s 2011 luncheons are sure to provide valuable insight. 
We are also happy to announce that we have a new venue for 2011. Our luncheons will now be held at Chops located at 1117 11th Street. We look forward to seeing you in January!
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PR Measurment Metrics – The New Global Standards
Over the past 30 years, the debate about measurement and evaluation in public relations has been endless. The importance of this research has never been in question, but how it has been applied has been controversial.
Today, most measurement and evaluation programs only deal with the outputs of public relations activity and fail to account for measuring specific communications and business objectives. In June of this year, over 200 public relations researchers from around the world reached a consensus on a set of principles that for the first time reaches a consensus among researchers on what is the right way to measure and evaluate public relations. Those seven principles — The Barcelona Principles — take a comprehensive view of what to consider in developing a measurement and evaluation program. However the Principles did not prescribe or recommend a specific approach to measurement.
David Michaelson, Ph.D., has 30 years experience conducting high quality, actionable research for Fortune 500 companies, including MetLife, Johnson & Johnson, Merrill Lynch, Coca-Cola and AT&T. He has received numerous awards, including PRSA’s Jackson, Jackson & Wagner Behavioral Science Prize recognizing outstanding contributions to the research body of knowledge, two PRSA Silver Anvils and the 2009 Measurement/Research Expert of the Year from PR News. Michaelson is principal ofDavid Michaelson & Company, LLC.
Get Active
Want to do more for the public relations and marketing industry in our region? Join one of PRSA Sacramento’s committees and get more
involved in what we do and how we do it. We are looking for chapter members to help fill positions in our membership, communications and programming committees. If you would like to get more involved with your local chapter and be part of what makes PRSA great, contact Jon Myers at jonmmyers@sbcglobal.net.
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